| Positioning & messaging for B2B SaaS companies
See samples of website messaging I've created for B2B SaaS companies

⚠️ Positioning blueprints and sales narratives are confidential. Thus NOT showcased here. I can show them to you one-on-one when you book a call.  

Work sample-Silky Agarwal-Positioning & Messaging-eCommerce logistics SaaS-ShipDelight

Positioning logistics tech in a market that is commoditized.1 min read

ShipDelight wanted to sharpen its positioning and messaging as a product company. And differentiate from both...

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Work sample-Silky Agarwal-Positioning & Messaging-ATS-RippleHire

Positioning ATS to differentiate in a complex category.1 min read

RippleHire wanted to sharpen its positioning and messaging to more strongly differentiate from other ATS'es...

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Work sample-Silky Agarwal-Positioning & Messaging-CLM-SimpliContract

Positioning and messaging for a CLM solution.1 min

SimpliContract had been a forerunner in AI-native contract management solution. But in the post-GenAI world...

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Work sample-Silky Agarwal-Positioning & Messaging-Data Analytics SaaS-Formcept

Differentiating a data analytics solution from the industry giants.1 min read

Formcept had a powerful product, but it was challenging to explain on the website and sales calls. They wanted to…

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Work sample-Silky Agarwal-Positioning & Messaging-P2P SaaS-Precoro

Positioning procurement tech to differentiate in a crowded category.1 min read

Precoro wanted to refresh its positioning and messaging to more strongly differentiate from the alternatives…

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Work sample-Silky Agarwal-Positioning & Messaging-Pricing consultancy-Willingness To Pay

Positioning B2B SaaS pricing experts on their unique selling point.1 min

Willingness to Pay was going from solo consulting to non-solo consulting model. They wanted to sharpen their positioning…

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Work sample-Silky Agarwal-Positioning & Messaging-Location SaaS-NextBillion.ai

Positioning a route planning platform against bigger competitors.1 min

NextBillion.ai had good traffic on their product pages and wanted to improve their website conversion rates...

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Work sample-Silky Agarwal-Positioning & Messaging-Sales tax filing SaaS-Galvix

Positioning a sales tax filing solution against the legacy provider.1 min read

Galvix wanted to position itself against the legacy provider. And communicate how its sales tax filing solution fills the need gap.

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Work sample-Silky Agarwal-Positioning & Messaging-IT research & advisory-ADAPT

Positioning an IT advisory provider against the global default.1 min read

ADAPT wanted to specify its unique benefits for ANZ enterprises over the 'obvious alternative' in IT advisory.

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Work sample-Silky Agarwal-Positioning & Messaging-Commerce SaaS-Jumper.ai

Positioning for a first-of-its-kind commerce app.1 min

Jumper.ai was an early mover in the conversational commerce space. And had built a strong solution with many...

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Work sample-Silky Agarwal-Positioning & Messaging-CRM-Freshworks

Positioning a CRM solution against the market leader.1 min read

Freshworks wanted to attack existing market leader in the CRM software space. They publicized a research that...

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Work sample-Silky Agarwal-Positioning & Messaging-Monday.com app-ThoughtFlow

Positioning a mindmapping app to drive new app installs.1 min read

Thoughtflow had created an app called Bird's Eye View which auto-generates a mindmap from monday.com items...

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Work sample-Silky Agarwal-Positioning & Messaging-CLM-SimpliContract

Pre-seed sales pitch and messaging for a CLM solution.1 min read

SimpliContract was building a new contract lifecycle management solution. They wanted a sales narrative...

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Work sample-Silky Agarwal-Positioning & Messaging-Demo automation-SimpliContract

Positioning to differentiate a demo automation solution.1 min read

Demoboost wanted to differentiate from popular alternatives. And attract the right leads (not more leads).

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Work sample-Silky Agarwal-Positioning & Messaging-Messaging SaaS-SMS-Magic

Re-positioning a conversational messaging solution1 min read

SMS-Magic wanted to reposition to meet new challenges in an extremely crowded market category. 

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Work sample-Silky Agarwal-Positioning & Messaging-Email SaaS-Netcore

Pre-holiday campaign messaging for email solutions.1 min read

Netcore wanted to generate interest and leads ahead of the holiday season. They especially wanted to spell out the USP...

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Work sample-Silky Agarwal-Positioning & Messaging-Slack app-Paco

Positioning for a new in-Slack productivity app.1 min read

Paco was a Slack bot of sorts to help users track and close open tasks on their plates. Paco founders and builders...

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Work sample-Silky Agarwal-Positioning & Messaging-Digital process automation-AutomataPi

Sales pitch and messaging for an automation solution.1 min read

AutomataPi was looking to double down on the demand for their email support automation capabilities...

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Work sample-Silky Agarwal-Positioning & Messaging-Sales pitch tech-Superwin.ai

MVP positioning for a sales engagement solution.1 min read

Superwin.ai was building their minimum viable product for personalized value selling. They were looking to focus their...

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Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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