| B2B SaaS Positioning & Messaging
Differentiating a procurement tech in a crowded category

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Precoro

Scope of work

  • Positioning refinement for the product platform
  • Home page messaging for the product
  • Sales pitch narrative & talk track for the product

Project context

Precoro wanted to refresh its positioning and messaging to more strongly differentiate from the alternatives, and to establish itself as a preferred solution for a specific type of buyer segment in the procurement technology market.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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