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"I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished."

Ulrik Lehrskov-Schmidt, Managing Partner and Founder, Willingness To Pay, Pricing architects for complex B2B SaaS products

"What you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff. It was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing. We've definitely seen engagement improvements...what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better."

Co-founder and CPO, Location Intelligence Platform

"We were working with around four or five customers. Now we have around 32 paying ones. One is we had the new website. The other is that I became much more active on ******. 100% of our prospects find us through ******. 100% of them will then go to the website. My Google Analytics says, I just got five visitors last week, but I got like three to four leads actually. That means it's probably 80-90% conversion."

Piyush Agrawal, Founder & CEO, Galvix, Sales tax filing softwares