Hear B2B SaaS founders recount their positioning redo with Silky

⚠️ Sensitive info such as company and people names, and positioning strategies are not revealed, unless approved by client. 

Piyush, founder of Galvix, the sales tax return filing software shares:

  • Why did he look for help with positioning so early on?
  • What role does the home page play in Galvix’s sales funnel?
  • How has sharper positioning and messaging helped the business?

Ulrik, the leading global expert in pricing for complex B2B SaaS products, explains:

  • Why did he consult a positioning specialist?
  • How does he use his positioning in day-to-day business?
  • How does he assess the effect of positioning on his business?

The CEO & the senior product manager recount:

  • What made them question their positioning?
  • Why did they seek outside help instead of fixing it themselves?
  • What difference positioning has made to their sales conversions?

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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