SERVICES | B2B SAAS POSITIONING & MESSAGING
Explore the two ways to engage me:

In the guided option, I coach you/your team to improve positioning and messaging, inhouse.

In the done-for-you option, I do the deeper positioning and messaging work for you, hands-on.

We scope out your business goals. And then I create a personalized coaching plan to help you/your team improve your sales and marketing conversions.

Positioning story includes 8 things. A counterintuitive POV that answers the buyer's WHY. And 7 peripheral elements that support the WHY: 

1. Po (counterintuitive POV)
2. Pride (lead module)
3. Purpose (job to be done)
4. Pond (category niche)
5. Promise (value props)
6. Powers (differentiators)
7. Pairs (ideal customer profile)
8. Placebolders (competitors) 

Sales narrative includes a complete sales pitch deck which builds a strong argument for why should buyers care: 

1. A first call deck (~10 slides)
2. A big demo deck (~30 slides)
3. Sales rep training
4. Talk tracks

Website messaging includes a production-ready storyboard or low-fidelity mock-up of each page. 

1. Layout
2. Copy
3. Graphics

Product marketing includes all kinds of messaging and storytelling work that sits closest to the product or the market (customers). Think sales enablement, case studies, analyst narrative, new features messaging, product videos, product collaterals, ROI calculators, solution selling collaterals, pricing message, product UI naming, and so on.

Stuff like thought leadership, POV blogs, storytelling via long- and short-form content that you would use in demand generation and marketing campaigns. 

Absolutely. Based on where you need hands-on help, and where you need more of a guide, we can create a custom engagement plan.