SERVICES | B2B SAAS POSITIONING & MESSAGING
Explore Silky's services for B2B SaaS positioning & messaging

Positioning story includes 8 things. A counterintuitive POV that answers the buyer's WHY. And 7 peripheral elements that support the WHY: 

1. Po (counterintuitive POV)
2. Pride (lead module)
3. Purpose (job to be done)
4. Pond (category niche)
5. Promise (value props)
6. Powers (differentiators)
7. Pairs (ideal customer profile)
8. Placebolders (competitors) 

Sales narrative includes a complete sales pitch deck which builds a strong argument for why should buyers care: 

1. A first call deck (~10 slides)
2. A big demo deck (~30 slides)
3. Sales rep training
4. Talk tracks

Website messaging includes a production-ready storyboard or low-fidelity mock-up of each page. 

1. Layout
2. Copy
3. Graphics

Add-ons are to help you tell your positioning story consistently across GTM touchpoints. Your in-house team gets storytelling superpowers with this. And you get the compounding benefits of reinforcing your positioning across channels.