| POSITIONING EXPERT & FOUNDER, POSITIONINGPOINT
Silky Agarwal

Silky is a positioning and sales pitch expert for B2B SaaS companies; and the inventor of the Customer Positioning™ framework. She helps tech founders and CEOs articulate their value in a way that commands a premium, resonates across segments, and improves CLV:CAC.

She has advised 40+ B2B SaaS companies, including Freshworks, Zycus, RippleHire, NextBillion, Jumper, SMS-Magic, Simplicontract, Capillary, and Netcore.

Formerly the Head of Marketing at an enterprise SaaS company, Silky brings 13 years of experience in B2B tech go-to-market strategy and execution. She holds an MBA in Communications from MICA and is based in India, advising B2B SaaS companies globally.

Silky Agarwal - B2B SaaS Positioning Expert & Founder, PositioningPoint

Staying undervalued is a sin

Silky's why:

If you have a good product, it is your duty to give it a good story, so the world can learn about it and benefit from it. And the people who dared to invest themselves in the dream called "you", don't lose courage.

Start positioning. Stop competing.

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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