| FOUNDER & CONSULTANT, POSITIONINGPOINT
Silky Agarwal

I work as a positioning and messaging success partner for B2B SaaS companies, bringing 13 years of experience in B2B SaaS go-to-market strategy and execution. I've advised 40+ B2B SaaS companies—including Freshworks, Zycus, RippleHire, NextBillion, Jumper, SMS-Magic, Simplicontract, and Netcore—and previously headed marketing for an enterprise software company. I hold an MBA in Communications from MICA and live in India, advising clients globally.

Silky Agarwal - B2B SaaS Positioning Expert & Founder, PositioningPoint

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Built on Unicorn Platform