| B2B SaaS Positioning & Messaging
Differentiating a location tech from bigger competitors

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-NextBillion.ai
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-NextBillion.ai
  • Work sample-NextBillion.ai-Solutions page messaging by Silky
  • Work sample-NextBillion.ai-Platform overview page messaging by Silky
  • Work sample-NextBillion.ai-Comparison page messaging by Silky

Scope of work

  • Positioning and narrative for their hero product
  • Website messaging for their hero product
  • Website messaging for other product, solution pages

Project context

NextBillion.ai had a decent amount of traffic on their key product pages and had a hero product with the potential to win against existing market leaders. They wanted to clearly communicate their unique value and differentiators to prospects landing on their website pages and to improve website conversions. 

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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