| B2B SaaS Positioning & Messaging
Differentiating a demo automation in a growing category

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Demoboost
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Comparison page-Demoboost
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Comparison page-Demoboost
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Comparison page-Demoboost

Scope of work

  • Positioning refinement for their product
  • Home page messaging for their solution
  • Comparison pages messaging for their solution

Project context

Demoboost had added new product capabilities that made them a full-cycle demo automation solution in a category that was new but growing fast. They wanted to differentiate themselves from quick-and-dirty demo solution providers. And attract the right kind of leads (not just more leads).

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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