| B2B SaaS Positioning & Messaging
MVP messaging for a sales pitch tailoring tool

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Superwin.ai

Scope of work

  • Competitive landscape analysis based on jobs in the sales cycle
  • Identifying target segments and problems to focus on
  • Developing minimum viable positioning

Project context

Superwin.ai was building their minimum viable product for personalized value selling. They were looking to focus their efforts towards a specific pain point and market segment. And need a positioning hypothesis to work with.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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