| B2B SaaS Positioning & Messaging an
Differentiating an AI CLM from the lookalikes

Design credits: Everything Design 

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-SimpliContract

Scope of work

  • New product positioning for their CLM platform
  • Home page messaging aligned with new positioning
  • Sales narrative for new prospect meetings

Project context

SimpliContract had been a forerunner in AI-native contract management solution. But in the post-ChatGPT world, AI had become table stakes. SimpliContract needed to own its AI innovations, at the same time, differentiate itself from AI-bolton CLM solutions. They needed a way to illustrate what difference they brought to the table in the new normal.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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