| B2B SaaS Positioning & Messaging an
Differentiating an AI CLM from the lookalikes

Design credits: Everything Design 

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-SimpliContract

Scope of work

  • New product positioning for their CLM platform
  • Home page messaging aligned with new positioning
  • Sales narrative for new prospect meetings

Project context

SimpliContract had been a forerunner in AI-native contract management solution. But in the post-ChatGPT world, AI had become table stakes. SimpliContract needed to own its AI innovations, at the same time, differentiate itself from AI-bolton CLM solutions. They needed a way to illustrate what difference they brought to the table in the new normal.

Position your product customer.

Get more customers by telling them how THEY are different.

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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