SimpliContract

Positioning and messaging for a contract lifecycle management solution

Project context

SimpliContract had been a forerunner in AI-native contract management solution. But in the post-ChatGPT world, AI had become table stakes. SimpliContract needed to own its AI innovations, at the same time, differentiate itself from AI-bolton CLM solutions. They needed a way to illustrate what difference they brought to the table in the new normal.

Scope of work

  • New product positioning for their CLM platform
  • Sales narrative for new prospect meetings
  • Home page messaging aligned with new positioning
  • Work sample-SimpliContract-Home page messaging by Silky

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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