| B2B SaaS Positioning & Messaging
Repositioning a messaging solution in a crowded category

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-SMS-Magic
  • Work sample-SMS-Magic-Product page messaging by Silky
  • Work sample-SMS-Magic-Product page messaging by Silky

Scope of work

  • Repositioning the flagship messaging solution
  • Website messaging for new product pages
  • Competitive battlecards against alternatives

Project context

SMS-Magic wanted to reposition its messaging solution to meet new challenges and customer expectations in an extremely crowded market category. 

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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