Freshworks wanted to challenge the existing market leader in the CRM software space. They publicized a research that revealed that 2 out of 3 sales leaders were unhappy with their CRM solution. Besides promoting this report, they wanted to make the average sales organization think about the oft-ignored user happiness and how it affects sales productivity. They launched a ‘Happy sales’ campaign where they quizzed sales leaders and sales users to score their ‘happiness’ quotient and alongside, shared best practices from thought leaders in the space.
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