| B2B SaaS Positioning & Messaging
Differentiating a sales tax filing SaaS from legacy provider

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Galvix

Scope of work

  • Positioning refinement for their sales tax filing solution
  • Home page messaging for their solution
  • Comparison page messaging for their solution

Project context

Galvix wanted to position against the big legacy provider that was turning out to be a really bad fit for a certain segment of buyers. And wanted to highlight how its customer-centric sales tax filing solution fills the gap.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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