| B2B SaaS Positioning & Messaging
Differentiating D2C logistics SaaS in a commoditized market

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-ShipDelight

Scope of work

  • Positioning refinement for the entire solution
  • Sales narrative for new prospect interactions
  • Home page messaging for the product

Project context

ShipDelight wanted to sharpen its positioning and messaging as a product company. And differentiate from both SaaS and service companies in the Indian eCommerce logistics space.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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