ShipDelight

Positioning eCommerce logistics SaaS to differentiate in a commoditized category.

Project context

ShipDelight wanted to sharpen its positioning and messaging as a product company. And differentiate from both SaaS and service companies in the Indian eCommerce logistics space.

Scope of work

  • Positioning refinement for the entire solution
  • Sales narrative for new prospect interactions
  • Home page messaging for the product
  • Work sample-ShipDelight-Home page messaging by Silky

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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