| B2B SAAS POSITIONING & SALES PITCH
Differentiating D2C logistics SaaS in a commoditized category.

  • Home page-Positioning-Silky Agarwal x ShipDelight

Scope of work

  • Positioning refinement for the entire solution
  • Sales narrative for new prospect interactions
  • Home page messaging for the product

Project context

ShipDelight wanted to sharpen its positioning and messaging as a product company. And differentiate from both SaaS and service companies in the Indian eCommerce logistics space.

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%. 

Built on Unicorn Platform