| B2B Services Positioning & Messaging
Differentiating an IT research & advisory from global giants

Design credits: Everything Design 

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-ADAPT
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-ADAPT
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-ADAPT
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-ADAPT
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-ADAPT

Scope of work

  • Positioning refinement for their IT research and advisory
  • Home page messaging for their services
  • Other pages messaging for their services

Project context

ADAPT wanted to differentiate itself from large, global alternatives in the category of IT research and consulting. And specify the unique advantages it offered to CIOs of Australian and New Zealand enterprises.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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