| B2B SaaS Positioning & Messaging
Differentiating a data analytics SaaS from the giants

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Formcept
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-Formcept
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-Formcept
  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Product page-Formcept

Scope of work

  • Positioning refinement for the hero product
  • Sales narrative and deck for the hero product
  • Website messaging for home and product pages

Project context

Formcept had a powerful product with industry-leading capabilities. However, it was challenging to articulate and illustrate the value proposition on the website and sales calls. They wanted to refine their positioning and messaging to clearly and boldly communicate what problem they solve for buyers, and how.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

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