| B2B SaaS Positioning & Messaging
Messaging for a Slack productivity tool

  • Silky Agarwal-Positioning & Messaging-B2B SaaS-Home page-Paco

Scope of work

  • Website messaging for Paco

Project context

Paco is a Slack bot that helps users track and close open tasks on their plates. Paco founders and builders were looking for someone to craft their website messaging to effectively communicate their tool’s capabilities and value propositions. The goal was to activate product-led-growth (PLG) through their website.

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Built on Unicorn Platform