| Positioning & Home page messaging for SimpliContract
Differentiating an AI CLM from the lookalikes

Design credits: Everything Design 

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-CLM-SimpliContract

Scope of work

  • New product positioning for their CLM platform
  • Home page messaging aligned with new positioning
  • Sales narrative for new prospect meetings

Project context

SimpliContract had been a forerunner in AI-native contract management solution. But in the post-ChatGPT world, AI had become table stakes. SimpliContract needed to own its AI innovations, at the same time, differentiate itself from AI-bolton CLM solutions. They needed a way to illustrate what difference they brought to the table in the new normal.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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