| Positioning & Home page messaging for ShipDelight
Differentiating D2C logistics SaaS in a commoditized market

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-D2C logistics SaaS-ShipDelight

Scope of work

  • Positioning refinement for the entire solution
  • Sales narrative for new prospect interactions
  • Home page messaging for the product

Project context

ShipDelight wanted to sharpen its positioning and messaging as a product company. And differentiate from both SaaS and service companies in the Indian eCommerce logistics space.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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