| Positioning & Home page messaging for RippleHire
Differentiating an ATS in a complex category

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-ATS-RippleHire

Scope of work

  • Positioning refinement for the product platform
  • Sales narrative for new prospect interactions
  • Home page messaging for the product

Project context

RippleHire wanted to sharpen its positioning and messaging to more strongly differentiate from other ATS'es in the market, and to clearly communicate its unique value proposition for global enterprises.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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