| Positioning & Home page messaging for Precoro
Differentiating a procurement tech in a crowded category

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-P2P SaaS-Precoro

Scope of work

  • Positioning refinement for the product platform
  • Home page messaging for the product
  • Sales pitch narrative & talk track for the product

Project context

Precoro wanted to refresh its positioning and messaging to more strongly differentiate from the alternatives, and to establish itself as a preferred solution for a specific type of buyer segment in the procurement technology market.

Give your buyers a damn good reason to choose your product over others

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