| Positioning & Website messaging for Paco
Messaging for a Slack productivity tool

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-Slack app-Paco

Scope of work

  • Website messaging for Paco

Project context

Paco is a Slack bot that helps users track and close open tasks on their plates. Paco founders and builders were looking for someone to craft their website messaging to effectively communicate their tool’s capabilities and value propositions. The goal was to activate product-led-growth (PLG) through their website.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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