| Positioning & Home page messaging for Formcept
Differentiating a data analytics SaaS from the giants

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-Analytics SaaS-Formcept
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-Analytics SaaS-Formcept
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-Analytics SaaS-Formcept
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-Analytics SaaS-Formcept

Scope of work

  • Positioning refinement for the hero product
  • Sales narrative and deck for the hero product
  • Website messaging for home and product pages

Project context

Formcept had a powerful product with industry-leading capabilities. However, it was challenging to articulate and illustrate the value proposition on the website and sales calls. They wanted to refine their positioning and messaging to clearly and boldly communicate what problem they solve for buyers, and how.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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