| Positioning & Website messaging for Demoboost
Differentiating a demo automation in a growing category

  • Work sample-Silky Agarwal-Positioning & Home Page Messaging-Demo automation-Demoboost
  • Work sample-Silky Agarwal-Positioning & Comparison Page Messaging-Demo automation-Demoboost
  • Work sample-Silky Agarwal-Positioning & Comparison Page Messaging-Demo automation-Demoboost
  • Work sample-Silky Agarwal-Positioning & Comparison Page Messaging-Demo automation-Demoboost

Scope of work

  • Positioning refinement for their product
  • Home page messaging for their solution
  • Comparison pages messaging for their solution

Project context

Demoboost had added new product capabilities that made them a full-cycle demo automation solution in a category that was new but growing fast. They wanted to differentiate themselves from quick-and-dirty demo solution providers. And attract the right kind of leads (not just more leads).

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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