| Positioning & Website messaging for ADAPT
Differentiating an IT research & advisory from global giants

Design credits: Everything Design 

  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT

Scope of work

  • Positioning refinement for their IT research and advisory
  • Home page messaging for their services
  • Other pages messaging for their services

Project context

ADAPT wanted to differentiate itself from large, global alternatives in the category of IT research and consulting. And specify the unique advantages it offered to CIOs of Australian and New Zealand enterprises.

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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