| Positioning & Website messaging for ADAPT
Differentiating an IT research & advisory from global giants

Design credits: Everything Design 

  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT
  • Work sample-Silky Agarwal-Positioning & Product Page Messaging-IT Research & advisory-ADAPT

Scope of work

  • Positioning refinement for their IT research and advisory
  • Home page messaging for their services
  • Other pages messaging for their services

Project context

ADAPT wanted to differentiate itself from large, global alternatives in the category of IT research and consulting. And specify the unique advantages it offered to CIOs of Australian and New Zealand enterprises.

Give your buyers a damn good reason to choose your product over others

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