| Positioning & Messaging by Silky for B2B SaaS companies

“We've seen conversion improvements”

(Founder & CEO | Location SaaS | Sub-$5Mn)

The CEO & the senior product manager share:

What made them question their positioning?
Why did they seek outside help instead of fixing it themselves?
What difference positioning has made to their sales conversions?

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“I don't know, we get a lot of leads!”

(Founder & CEO | Willingness To Pay | B2B SaaS pricing consultancy | >$5Mn)

Ulrik, founder of Willingness To Pay, shares:

Why did he consult a positioning specialist?
How does he use his positioning in day-to-day business?
How does he assess the effect of positioning on his business?

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“We had 4-5 customers. Now we have 32 ”

(Founder & CEO | Galvix | Sales tax filing software | Sub-$5Mn)

Piyush, founder of Galvix, shares:

Why did he look for help with positioning so early on?
What role does the home page play in Galvix’s sales funnel?
How has sharper positioning and messaging helped the business?

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“We were blindfolded ”

(Founder & CEO | Formcept | Data analytics platform | Sub-$5Mn)

Suresh, Co-founder and CEO of Formcept, shares:

Why did they look for help with positioning?
How did the positioning exercise bring new perspective?
How has it changed the way they talk about their product?

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“There was a definite spike ”

(Founder & CEO | ThoughtFlow | Visual mapping SaaS | Sub-$1Mn)

Kranthi, Founder of ThoughtFlow.io, shares:

Why did he consult a messaging specialist?
How did that improve his sign-up conversions?
What should a founder look for in an external consultant?

Learn how I can help you improve sales & marketing conversions

As per a research by CEB (now part of Gartner), 86% of B2B companies fail to differentiate their value. My goal is to put you amongst the other 14%.

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