| FOUNDER & ADVISOR, POSITIONINGPOINT
Silky Agarwal
I help B2B SaaS founders differentiate value so they can justify the premium, resonate across segments and improve their CLV:CAC. My work involves formulating your positioning strategy as well as crafting your website and sales messaging.
I’ve advised 40+ B2B SaaS companies, including Freshworks, Zycus, Jumper.ai, RippleHire, and NextBillion.ai. And built my proprietary Position Your Customer™ framework from the learnings therein. I previously headed marketing for enterprise software products, and bring 13 years of experience in B2B SaaS go-to-market strategy and execution. I hold a graduate degree in Mass Communications and an MBA in Communications from MICA, with a major in customer insights. On the personal front, I am passionate about wellness, parenting, and philosophy. I am based in India, and advise clients globally.
