PRICING | Deep positioning advisory for deeply-different B2B SaaS products
See pricing plans for FY26-27

I work with B2B SaaS products where differentiators are highly nuanced or deep-seated, and thus difficult to notice, understand or appreciate. In these cases, surface-level positioning doesn't work. We need to do deeper positioning discovery.

Positioning is how your product gets compared, because of what you say about it. The job of positioning is to guide the purchase comparison in your (and your buyer's!) favor. You can guide the comparison by controlling eight variables: 

1. What gets compared (module/s)
2. Who compares it (buyer type)
3. Against whom (alternatives)
4. For what characteristics (features)
5. On what criteria (proposition)
6. To do what (job to be done)
7. In what boundary (category), and most importantly,
8. From what lens (point of view)

You can use this positioning self-diagnostic to check if you need to finetune your positioning.

They fall under the realm of storytelling, advertising, communication, and insight mining. These skills are not taught in engineering and business schools. And work very differently in B2B SaaS (when compared to B2C).

As a non-engineer looking at your world from the outside, I bring a fresh pair of eyes and ask a lot of ‘stupid’ questions. This helps me go deep and grasp the nuances of your offering, without the bias that comes with being inside the business.

Typical deliverables are:

1. Positioning story & strategic POV
2. Funnel messaging (e.g. sales deck/web page)

Continuous advisory includes much more, like pricing, product, though leadership, and sales enablement.

I apply my proprietary frameworks for B2B SaaS:

• Customer Positioning™ for positioning and POV
• Position-Deposition-Propose™ for sales narratives
• 3 Ps of Messaging™ & Meet-Repeat-Move™ for marketing

Learn more here.  

There is a lot of deeper insight mining, point of view building, and storytelling. Plus, I work in the trenches with you to improve marketing and sales conversions. Book a call to learn more .

I work hands-on on every project. This helps me deliver high-quality work, at speed.

4-6 weeks to extract the hypothesis and validate it. 3+ months to start seeing business results.

As your positioning and messaging partner, I help you with everything that's needed to make it a success. That includes content, copy and low-fidelity graphics. You must, however, bring someone onboard for final design/development as needed. 

10-15 hours spread over 2 months. The founder/CEO and a project coordinator must be involved. Sales, product and marketing are welcome to join.

Cost varies by the scope of work and the size of impact. Book a call to learn more. 

I do conduct in-office sessions as needed. The travel and stay are billed separately.

The goal is to improve business results. Hence the number of iterations doesn't matter. I do play the devil's advocate to filter feedback so fears and distractions don't derail the story.

The engagement doesn't end until you are fully satisfied and your business results improve. Hear success stories. 

Win rates and ACV in the short term. CLV and NRR in the long term. (For website messaging: Qualified leads, Meetings booked and Time spent)

I work with you to track the performance as soon as the new positioning and messaging goes live. And optimize it, until the performance improves and stabilizes.

After you get early validation of your positioning success, I help you activate it across touchpoints, to compound its benefits.