What goes into making a point of view unignorable?
Let’s distill the three essentials, with examples from Apple & Loom.
- Look to your differentiators
- Think of small as large
- Listen to the call of times
1. Look to your differentiators
A great POV celebrates your uniqueness and strength, instead of being me-too.
POV: People crazy enough to think they can change the world are the ones who do.
Apple
USP: Crazy enough to reimagine personal computers.
POV: Why book a meeting when a video does the job.
Loom
USP: Meeting like communication in a quick video message.
2. Think of small as large
A great POV puts small things in a bigger perspective, instead of belittling them.
POV: People crazy enough to think they can change the world are the ones who do.
Apple
VIEW: Humanizing the product with thoughtful design.
POV: Why book a meeting when a video does the job.
Loom
VIEW: The power of one-way video messaging at work.
3. Listen to the call of times
A great POV serves the needs of the era it is born in, instead of being ahead of its times.
POV: People crazy enough to think they can change the world are the ones who do.
Apple
ERA: We spend more time with PCs than with humans.
POV: Why book a meeting when a video does the job.
Loom
ERA: Time-scarce world. Remote work. Difficult to explain oneself.
Takeaway
A POV moves buyers when it clothes strategy in philosophy.
