ENGAGEMENT PACKAGES | B2B TECH POSITIONING & STORYTELLING
Thread your positioning story.

I work with post-PMF B2B SaaS companies that are trying to grow in a capital-efficient way. They compete with both old giants and new entrants but need to win by outpositioning the competition, not outspending or outpricing them. They already have a win-worthy product. All they need is a positioning story, so they can win more often, on their terms.

Depth over quick-fixes. Insights over inspiration. Results, not just revamps. Sharp reasoning along with creative storytelling. You don’t get this anywhere else.

It takes 4-6 weeks to extract the hypothesis. 2-5 months to validate it. And at least 12 months to move the North Star for your business.

I go deep. Since I am a non-engineer, I don’t come with the bias of “I know this” and I ask stupid questions to get to the bone of the matter. Clients are consistently surprised to see how quickly I grasp the nuances of their offerings and tell their story better than they themselves can. Plus, I have spent 13+ years marketing B2B SaaS and have advised 40+ B2B tech companies. So, I intuitively understand the business of selling and marketing B2B SaaS.

The immediate deliverables are.

• Positioning blueprint
• Website messaging
• Sales deck messaging

Ongoing deliverables include advisory on thought leadership, product interface, and pricing packages. Book a call to learn more.

I apply my proprietary frameworks

• One-Pointed Positioning™ for crowded B2B SaaS markets
• Position, Deposition & Promise™ for B2B SaaS sales pitches
• Meet-Repeat-Move™ framework for B2B SaaS marketing funnels

Book a call to learn more.

It depends on the scope of work and the size of impact. Most projects fall under the second packagehere.

Both. Positioning is useful only when you activate it the right way, across your funnel.

I am a solo consultant, so I work hands-on with every single client, one every single project. This helps me deliver high-quality work. That said, I sometimes may outsource downstream executions to partners.

You will need to spend about 10-15 hours spread over 2 months. The founder-CEO and a project coordinator must be personally involved at every step. Others, like sales, product and marketing heads are welcome to join too.

I do conduct in-office sessions if you prefer that. The travel and stay is billed separately.

Very. The goal is to improve outcomes, hence the number of iterations don’t matter. You get unlimited iterations but I guardrail the feedback to ensure we are not giving in to fear and noise. Whenever we hit differences of opinion, we discuss and choose a way forward. The idea is to do what’s ‘actually’ good for you, not what you ‘think’ is good for you.

You will. Especially if you align with my philosophy of positioning. Whenever we land in a situation where you don’t like something, we go back to the fundamental questions about what’s your ambition, what’s your product’s USP and how’s your customer different. Sometimes, you may like the core idea, just not how it is worded. That’s something we can always discuss and refine to your liking.

We track the performance after it goes live. And then figure out what’s working and what’s not. We then optimize it as needed and retest. We do this until you are happy with the results. I charge you for the outcomes, not the number of hours or iterations.

One-pointed commitment. After you get early validation of your positioning success, you must live and breathe it everyday in your GTM. Like in everything else, even in positioning, execution eats strategy for breakfast.