Learn and apply B2B SaaS positioning frameworks.

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The B2B SaaS Value Differentiation Guide

Three simple steps to carve your niche
The six parts of B2B SaaS positioning

How to position your company effectively
How GTM & brand architecture guide positioning?

Four types of positioning anchors for B2B SaaS
Fluffiest page on B2B SaaS website

Learn what fluffy messaging looks like and why.
Home Page Hero Copy Template

Fill in the blanks to write a clear B2B SaaS website hero
What should a B2B SaaS website hero say?

Three jobs of your website heading and subheading
How to spot and weed out BS in B2B SaaS messaging

BS could be the reason your messaging doesn't resonate
Three Levels of Awareness Needed to Write Good Website Copy

And to avoid B2B SaaS product messaging mishaps.
How to spot what's not positioning

Six types of positioning b.s. exposed
How to create a B2B SaaS sales deck in 15 slides?

A slide-by-slide manual to nail sales decks
How to extract a bigger purpose from your positioning?

Three keys to unearthing a brand promise from your positioning.
Close the feature-value divide in your product messaging

And find your messaging sweet spot in the process
How to find the USP of your B2B SaaS product

Give buyers a reason to buy your product
What's wrong with selling to the C-suite

And what to do instead when selling B2B SaaS
Feature selling AEs vs Solution selling AEs

Check this example to know the difference!
How to craft just about any B2B SaaS message?

My three-fold rule for buyer-centric messaging
How to make buyers want your B2B SaaS product?

The C-A-R framework for selling B2B SaaS

86% of B2B companies fail to position themselves.

Choose to be among the other 14%

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